Detailansicht
Eat & Go 2
Branding and Design for Cafés, Restaurants, Drink Shops, Dessert Shops & Bakeries
ISBN/EAN: 9788417656614
Umbreit-Nr.: 5073579
Sprache:
Englisch
Umfang: 240 S., 250 Illustr., mit zahlreichen farbigen Abb
Format in cm:
Einband:
gebundenes Buch
Erschienen am 25.04.2022
Auflage: 1/2022
- Zusatztext
- In today's information-saturated world, food and drink establishments need not only to offer high-quality products, but also good communication ideas, a unique visual identity and graphic design that stands out from the rest. For these companies, unique branding starts with basic elements such as a logo, slogan, font, and colour scheme, and is finally reflected in the product, packaging and related design. This book focuses on graphic design, showing how the unique visual identity of the food industry can help companies attract consumers and achieve success, providing inspiration for graphic and shop designers and entrepreneurs in this area of business. It includes case studies comprising cafés, restaurants, bars, dessert shops and bakeries.
- Kurztext
- A showcase of the most innovative and successful graphic design and brand identity projects for cafés, restaurants, bars, dessert shops and bakeries
- Autorenportrait
- Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China) and Doctoral Supervisor at the College of Arts and Humanities of the Macau University of Science and Technology. He is a prolific editor whose titles focus on design, art and lifestyle. He is also the editor of Design 360° magazine and Asia-Pacific Design yearbook. He has been invited to lecture at numerous universities, design academies and organizations, and he has been a jury member for China's most prestigious design and illustration awards.