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Craft Beer Design
The Design, Illustration and Branding of Contemporary Breweries
ISBN/EAN: 9783967040326
Umbreit-Nr.: 3060330
Sprache:
Englisch
Umfang: 208 S.
Format in cm: 2.4 x 26.5 x 21.6
Einband:
gebundenes Buch
Erschienen am 22.02.2022
Auflage: 1/2022
- Zusatztext
- The experience of craft beer is not just about whats in the can, but whats on it. A dazzling illustration or a minimalist typographic treatment or even an oil painting - whatever it may be, craft beer branding has become an unexpected canvas where creativity meets commerce. In an increasingly thriving beverage category, microbreweries around the world are defining their ethos and identity through vibrant labels and colorful cans. In Not Just Beer, Danish designer and craft beer expert Peter Monrad introduces the best and most out-there examples of beer branding from around the world. We meet the designers and learn about the thought processes behind their work, offering an exciting glimpse into the intersection of graphic design and craft beer.