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Influence of mass media in the shaping of public opinion and in the aggravation of the political polarization in the United States during the presidential campaign of 2016

eBook
ISBN/EAN: 9783961164332
Umbreit-Nr.: 3189277

Sprache: Englisch
Umfang: 0 S., 1.10 MB
Format in cm:
Einband: Keine Angabe

Erschienen am 29.09.2021
Auflage: 1/2021


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Format: PDF
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  • Zusatztext
    • The presidential elections of 2016 have definitely marked the beginning of a new political era in the United States. But most importantly, they serve as an example of the increasing impact of mass media in political communication and in the performance of basic democratic mechanisms, such as electoral campaigning. Both Hillary Clintons and Donald Trumps electoral strategies reflect the rising influence of social media and other forms of traditional media in the shaping of public opinion. This paper attempts to analyze what role did the mass media play in the formation of public opinion and in the accentuation of the political polarization in the United States during the presidential campaign of 2016.