Detailansicht
Dienstleistungsmarketing in Verkehr und Logistik
Dargestellt an Beispielen aus der Praxis
Czenskowsky, Torsten/Ernst, Hendrik/Kadgiehn, Holger u a
ISBN/EAN: 9783886402526
Umbreit-Nr.: 7046922
Sprache:
Deutsch
Umfang: 278 S., 60 s/w Illustr., 37 farbige Illustr., 97 I
Format in cm: 1.5 x 24 x 16.5
Einband:
kartoniertes Buch
Erschienen am 05.06.2019
Auflage: 1/2019
- Zusatztext
- 'Service Marketing in the Logistics and Traffic Industry' This Book explains the components of service marketing in relation to the transport industry. In this context the service marketing process as well as the operative tools of service marketing are explained. This Textbook provides the reader with the necessary tools for the decision making process on the side of the logistics service provider as well as for the local public transport. The explanations are supplemented by practical examples.
- Kurztext
- In diesem Buch trifft das Thema Dienstleistungsmarketing auf die Branche Verkehr. Die Kernbestandteile des Dienstleistungsmarketing werden auf die Verkehrsbranche bezogen. Dabei erläutert das Buch branchenbezogen den Dienstleistungsmarketingprozess und das operative Handwerkszeug des Marketing. Die zur Entscheidungsfindung und Entscheidungsfällung nötigen Instrumente werden sowohl für die Dienstleister-/Verladerseite der Logistik als auch für den öffentlichen Personennahverkehrsbereich erläutert.
- Autorenportrait
- Torsten Czenskowsky is professor for Business Administration with specialization in Logistics Controlling at the Karl-Scharfenberg Faculty of the Ostfalia University of Applied Sciences. He is Director at the Institute of Logistics Management of Karl-Scharfenberg Faculty in Salzgitter. During his professional career he gained experiences in every part of the transport industry, including passenger and freight services. Furthermore, he supported and advised companies and transport associations. His publications focus on Controlling, Logistics/Traffic and Marketing. Samir Saleh lectures and conducts research at the institute of logistics management of the Karl-Scharfenberg Faculty at the Ostfalia University of Applied Sciences. His main areas of interest are: Marketing Management, Corporate Management and International Management in relation to the logistics industry. Before he became Professor he worked in an internationally operating logistics company. Later he moved to the foundation DAV where he became the director of studies and CEO. He took up his first professorship at the Hamburg School of Business Administration HSBA. Since 2009, he has been a professor for business administration with specialization in Marketing Management and International Management at the Karl-Scharfenberg Faculty of the Ostfalia University of Applied Sciences. Hendrik Ernst is professor for Business Administration at the at the Karl-Scharfenberg Faculty of the Ostfalia University of Applied Sciences. He studied Business Engineering with specialization in Transport and Logistics at the Westphalian University of Applied Sciences where he subsequently worked as a research assistant on transport economics and policy. He received his Ph.D. in economics at the University of Münster. Before joining the Ostfalia, he worked as an expert on regulated industries especially public transport at PricewaterhouseCoopers. His main areas of research are management science and university teaching. Holger Kadgiehn is employed as a lecturer at Ostfalia University of Applied Sciences. He is member at the Institute of Logistics Management of Karl-Scharfenberg Faculty in Salzgitter, Germany. Special subjects of his job are: Corporate Management Marketing, Accounting and Controlling. He gained his job experiences as a member of the management of companies in industry and retail and as a freelancer in consulting, innovation-management and business-development.