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Brand Presentation on Consumer Preferences of Rice in Singapore
The magical effects of the colour Red, the word Royal and the mythical image Phoenix on the branding of rice in Singapore
ISBN/EAN: 9783843374934
Umbreit-Nr.: 1160152
Sprache:
Englisch
Umfang: 68 S.
Format in cm: 0.5 x 22 x 15
Einband:
kartoniertes Buch
Erschienen am 16.11.2010
Auflage: 1/2010
- Zusatztext
- A data analysis supports our observations of the impact of colours, words and images on brand rice perception. This research ultimately indicates that the impact of brand rice perception will lead to higher consumer preference. The results of our experiment indicates that the use of the colour Red, the word Royal and the mythical image Phoenix have the greatest positive effect on the respective aspects of rice brand perception.
- Autorenportrait
- We did this research report as second year Business students in Nanyang Business School, Singapore, under the guidance of Prof. Khoo Hong Meng.