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CRM in Education
An interpretive field study looking at the challenges and benefits of CRM systems integration in Education
ISBN/EAN: 9783843371254
Umbreit-Nr.: 1329400
Sprache:
Englisch
Umfang: 108 S.
Format in cm: 0.7 x 22 x 15
Einband:
kartoniertes Buch
Erschienen am 07.12.2010
Auflage: 1/2010
- Zusatztext
- Faced with widespread social, economic, technological, and cultural change, Further/Higher Education institutions need to enhance the value and effectiveness of their relationships with customers (employers, community and students). Given that such relationships are vital to helping the institutions align skills development in their curricula to wider societal needs, among other benefits such as improvement of their resources, it is necessary to have a tested template for initiating such relationships. This book explores CRM in education and CRM implementation in the UK FE sector. After introducing the concepts CRM and systems integration, it argues that CRM systems integration with legacy systems in an FE College is vital so as to support increasingly complex and strategic business focused relationships.
- Autorenportrait
- Michael has a wealth of experience in CRM Solutions, has been involved in CRM Project Management, Software Development and Systems Analysis in Education. He has been involved in CRM Thematic Development Project. He has project managed various CRM implementations in an FE institute. His qualifications include BSc in Business Mgt and MSc in IT.