Detailansicht
Project business as a strategic choice
A theoretical and empirical study of project marketing
ISBN/EAN: 9783838361161
Umbreit-Nr.: 4740992
Sprache:
Englisch
Umfang: 116 S.
Format in cm: 0.7 x 22 x 15
Einband:
kartoniertes Buch
Erschienen am 04.06.2010
Auflage: 1/2010
- Zusatztext
- Project business is a vital and rather new subject which needs more theoretical corpus and concepts validated by research. It is essentially different from traditional trade with goods and services and therefore requires organizational readiness as well as a new management approach. The contents of a project can vary from abstract and intangible design to concrete engineering and construction tasks. The discontinuity of project business and the uniqueness and complexity of each individual project make the marketing and delivery of projects a challenge to the firms involved. This book offers a comprehensive validated model of project marketing and identifies some key factors which influence success in project business.
- Autorenportrait
- Karin Holstius, D.Sc.(Econ. and Bus.Adm.), Professor International Marketing, 1991-97, Professor International Oper. of Industr. Enterprises, 1986-91, Doctoral adviser, reviewer internat. journals. Research in international marketing and business, project business, technology transfer, visionary management, advertising: 120 publications, 7 monographs.