Detailansicht
Critical Analysis of McDonald's Internationalisation Process. Competitors, Challenges, International Markets
eBook
ISBN/EAN: 9783668855984
Umbreit-Nr.: 7065011
Sprache:
Englisch
Umfang: 15 S., 0.55 MB
Format in cm:
Einband:
Keine Angabe
Erschienen am 18.12.2018
Auflage: 1/2018
E-Book
Format: PDF
DRM: Nicht vorhanden
- Zusatztext
- Seminar paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Köln RFH, language: English, abstract: 1.1 Company ProfileIn terms of both revenue and brand value, McDonalds founded in California in 1940 with its headquarters in Oak Brook, Illinois is arguably the most well-known fast food chain in the world. The company serves a locally relevant-menu of various food items, soft drinks and other beverages. The corporation is so globalized that the Big Mac Index is a standard indicator for measuring the purchasing power parity between countries.[1]To obtain operational growth, McDonalds works aggressively on becoming a 95% franchise entity by 2018. Approximately 235.000 people were employed as of year-end 2017 in the 36.000 stores in 120 different countries. With its franchise model, the corporation is similar to a large real estate company which is structured into four segments: the largest market is the United States; international lead markets including France, UK, Canada, Australia and Germany; the high growth markets including China, Italy, Poland, Russia, South Korea, Spain, Switzerland, Netherlands and the foundational markets, including 100+ countries are also relevant.[2]Although the annual revenues are decreasing from year to year, the companys profitability shows a positive development. In the restaurant industry, McDonalds generates a significant part of the companys operating income outside the United States. With a regard for volatility risks in connection with foreign currency changes, the effective income tax rate for 2018 is expected to be in the 25-27%. Nevertheless, there are no significant capital investments required through the gains in franchisee royalties[3] to attempt benefits for McDonalds shareholders for the long term.[4]
- Kurztext
- Seminar paper from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Köln RFH, language: English, abstract: 1.1 Company ProfileIn terms of both revenue and brand value, McDonalds founded in California in 1940 with its ...