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A strategic analysis of the Google Glass breakthrough innovation
ISBN/EAN: 9783668562820
Umbreit-Nr.: 3125570
Sprache:
Englisch
Umfang: 16 S.
Format in cm: 0.2 x 21 x 14.8
Einband:
kartoniertes Buch
Erschienen am 08.11.2017
Auflage: 1/2017
- Zusatztext
- Seminar paper from the year 2016 in the subject Business economics - General, grade: 5.5 over 6, University of Fribourg, language: English, abstract: This paper analyze the introduction of Google Glasses on the market from a strategic point of view. The Development of the Google glasses started as a project from the Google X, a semi-secret division dedicated to moonshot projects. The Google X projects attempt to address huge problems, propose radical solutions and use breakthrough technology. Besides the glasses, Google moonshots include among others, projects such as driverless car and neural robots for manufacturing.