Detailansicht
Customer Centricity in New Product Development
eBook - Radical Customer Orientation as the Key to High-potential Innovations, essentials
ISBN/EAN: 9783662676974
Umbreit-Nr.: 1270942
Sprache:
Englisch
Umfang: 0 S., 1.26 MB
Format in cm:
Einband:
Keine Angabe
Erschienen am 30.10.2023
Auflage: 1/2023
E-Book
Format: PDF
DRM: Digitales Wasserzeichen
- Zusatztext
- The pressure on companies to innovate is increasing. Market conditions are becoming more volatile. The number of competitors is increasing. New business models are upsetting old structures. And customers are increasingly well informed and digitally connected. Only offers that provide comprehensible and credible solutions for a company's own pain points can prevail.<br>
- Autorenportrait
- <b>Ute Rademacher</b> has more than 20 years of experience in qualitative psychological market research and innovation support. Through research, training and customer workshops in the field of consumer goods and b2b, the professor of consumer psychology has provided research and consulting support for the development of innovations in areas ranging from apps to dental hygiene.<br>