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H&M's Opportunity for Entering the Australian Apparel Market
ISBN/EAN: 9783656839583
Umbreit-Nr.: 7510568
Sprache:
Englisch
Umfang: 16 S.
Format in cm: 0.2 x 21 x 14.8
Einband:
kartoniertes Buch
Erschienen am 17.11.2014
Auflage: 1/2014
- Zusatztext
- Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: HD (australisches Notensystem), Victoria University of Technology, Melbourne, language: English, abstract: H&M is a Swedish fashion retailer operating around 2,000 stores in 37 countries worldwide. Based on their internationalization strategy, that provides to open 10% - 15% new stores each year, they are always looking for new expansion opportunities. Our research and data analysis have shown that the Australian apparel market offers a constant growth in the next years. Besides the market is highly fragmented and no current player is offering a broad product line for all ages and genders. For that reason it seems to be a promising opportunity for H&M to enter the Australian market, as it offers a broad range of clothes for all fashion-conscious people under the same roof. Furthermore the risk of failure is reduced as Swedish products have a good reputation in Australia what results from the success of other Swedish firms who have already expanded to the country.