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BMW - Overview of Corporate Communication, Corporate Identity, Corporate Image and CSR
ISBN/EAN: 9783656482536
Umbreit-Nr.: 5564684
Sprache:
Englisch
Umfang: 16 S.
Format in cm: 0.2 x 21 x 14.8
Einband:
kartoniertes Buch
Erschienen am 17.08.2013
Auflage: 1/2013
- Zusatztext
- Scientific Essay from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Griffith University, language: English, abstract: This assignment deals with corporate communication, corporate identity, corporate image, and corporate social responsibility. The assignment provides a lot of theory but also analyses the corporate communication, identity, image and CSR of BMW.