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Data, Expert Knowledge and Decisions
An Interdisciplinary Approach with Emphasis on Marketing Applications
ISBN/EAN: 9783642734915
Umbreit-Nr.: 4369937
Sprache:
Englisch
Umfang: VIII, 380 S.
Format in cm:
Einband:
kartoniertes Buch
Erschienen am 07.01.2012
Auflage: 1/1988
- Zusatztext
- Inhaltsangabe1 Introduction.- Characterization of Research Papers by Data Analysis Techniques.- The Interface Among Data Analysis, Marketing, and Representation of Knowledge.- 2 Decision Support for Marketing Problems.- PROLOG-Based Decision Support for Data Analysis in Marketing.- Market-Share Analysis: Communicating Results Through Spreadsheet-Based Simulators.- A PROLOG-Based PC-Implementation for New-Product Introduction.- Exploring the Possibilities of an Improvement of Stochastic Market Models by Rule-Based Systems.- The Development of a Knowledge Based Media Planning System.- 3 Decision Support Systems, Knowledge Representation, Applications other than Marketing.- KREDIT: KEE-Based Support for Credit Decisions in a Mail-Order Firm.- A Decision Support System for Vehicle Scheduling in Public Transport.- Developing a Decision Support System for Personnel Disposition in a Garage -Experiences Using the KEE Shell.- MIDAS: An Expert Debt Management Advisory System.- Incorporating Knowledge in Decision Support Systems.- Statistical Structures for Analyzing Time-Dependent Observations.- Data Analysis and Expert Systems: Generating Rules from Data.- Fuzzy Reasoning for Classification: An Expert System Approach.- OPTRAD: A Decision Support System for Portfolio Management in Stock and Options Markets.- Decision Support for Qualitative Data Analysis-KEE Shell Linked to FORTRAN Programs.- 4 Data Analysis and Marketing.- Marketing Application of Sequencing and Partitioning of Nonsymmetric and/or Two-Mode Matrices.- Multidimensional Scaling in Marketing Research: An Illustrative Application to a Telecommunications Pricing Problem.- Inferring an Ideal-Point Product-Market Map from Consumer Panel Data.- An Individual Importance Weights Model for Conjoint Analysis.- Dominated Options in Consumer Tradeoff Modeling: Is Their Occurrence Recognized?.- Market Segmentation by Dual Scaling Through Generalized Forced Classification.- Asymmetric Multidimensional Scaling of Car Switching Data.- Evolving Principal Clusters: Theory and Application to Management Monitoring.- The Importance of Unidimensional Unfolding for Marketing Research.- 5 Data Analysis.- The Effect of Measurement Error on Determining the Number of Clusters in Cluster Analysis.- On the Use of Simulated Annealing for Combinatorial Data Analysis.- Some Thoughts on Comparing Multivariate Data with the Map Locations at which they are Observed.- Classification of Microcomputers and Marketing Interpretation.- Second Order Regression and Distance Analysis.
- Schlagzeile
- Inhaltsangabe1 Introduction.- Characterization of Research Papers by Data Analysis Techniques.- The Interface Among Data Analysis, Marketing, and Representation of Knowledge.- 2 Decision Support for Marketing Problems.- PROLOG-Based Decision Support for Data Analysis in Marketing.- Market-Share Analysis: Communicating Results Through Spreadsheet-Based Simulators.- A PROLOG-Based PC-Implementation for New-Product Introduction.- Exploring the Possibilities of an Improvement of Stochastic Market Models by Rule-Based Systems.- The Development of a Knowledge Based Media Planning System.- 3 Decision Support Systems, Knowledge Representation, Applications other than Marketing.- KREDIT: KEE-Based Support for Credit Decisions in a Mail-Order Firm.- A Decision Support System for Vehicle Scheduling in Public Transport.- Developing a Decision Support System for Personnel Disposition in a Garage -Experiences Using the KEE Shell.- MIDAS: An Expert Debt Management Advisory System.- Incorporating Knowledge in Decision Support Systems.- Statistical Structures for Analyzing Time-Dependent Observations.- Data Analysis and Expert Systems: Generating Rules from Data.- Fuzzy Reasoning for Classification: An Expert System Approach.- OPTRAD: A Decision Support System for Portfolio Management in Stock and Options Markets.- Decision Support for Qualitative Data Analysis-KEE Shell Linked to FORTRAN Programs.- 4 Data Analysis and Marketing.- Marketing Application of Sequencing and Partitioning of Nonsymmetric and/or Two-Mode Matrices.- Multidimensional Scaling in Marketing Research: An Illustrative Application to a Telecommunications Pricing Problem.- Inferring an Ideal-Point Product-Market Map from Consumer Panel Data.- An Individual Importance Weights Model for Conjoint Analysis.- Dominated Options in Consumer Tradeoff Modeling: Is Their Occurrence Recognized?.- Market Segmentation by Dual Scaling Through Generalized Forced Classification.- Asymmetric Multidimensional Scaling of Car Switching Data.- Evolving Principal Clusters: Theory and Application to Management Monitoring.- The Importance of Unidimensional Unfolding for Marketing Research.- 5 Data Analysis.- The Effect of Measurement Error on Determining the Number of Clusters in Cluster Analysis.- On the Use of Simulated Annealing for Combinatorial Data Analysis.- Some Thoughts on Comparing Multivariate Data with the Map Locations at which they are Observed.- Classification of Microcomputers and Marketing Interpretation.- Second Order Regression and Distance Analysis.