Detailansicht
Trends and Issues in Global Tourism 2011
Trends and Issues in Global Tourism
ISBN/EAN: 9783642177668
Umbreit-Nr.: 1162060
Sprache:
Englisch
Umfang: xxvi, 342 S.
Format in cm:
Einband:
gebundenes Buch
Erschienen am 29.01.2011
Auflage: 1/2011
- Zusatztext
- InhaltsangabeNew Data on Tourism and Changing Travel Behaviour.- Challenges in Global Aviation Management.- Hospitality Management in a Changing Environment.- Destination Management: Product - Branding - Promotion.- Marketing Management in Global Tourism: Identifying New Opportunities.- Business Travel Management: Costs - Yield - Success.- Corporate Social Responsibility: Help or Hindrance?.- Beyond the Boundaries of the Tourism Industry.
- Kurztext
- This book provides insights into important trends and future scenarios in the global tourism and travel industry. It analyses current challenges in the aviation and hospitality industry, in destination management and in marketing and distribution management.
- Autorenportrait
- InhaltsangabeNew Data on Tourism and Changing Travel Behaviour.- Challenges in Global Aviation Management.- Hospitality Management in a Changing Environment.- Destination Management: Product - Branding - Promotion.- Marketing Management in Global Tourism: Identifying New Opportunities.- Business Travel Management: Costs - Yield - Success.- Corporate Social Responsibility: Help or Hindrance?.- Beyond the Boundaries of the Tourism Industry.