Detailansicht
Branding
How to determine your brand and channel your marketing efforts correctly
ISBN/EAN: 9783639410013
Umbreit-Nr.: 3616242
Sprache:
Englisch
Umfang: 172 S.
Format in cm: 1 x 22 x 15
Einband:
kartoniertes Buch
Erschienen am 15.05.2012
Auflage: 1/2012
- Zusatztext
- Revision with unchanged content. With limited advertising and marketing budgets and an over communicated world, finding a niche or a unique differentiator for a university has become crucial. This statement will be supported by the research from Jack Trout and Al Ries in their many books on "Positioning". In addition, some journal articles and textbooks by Phil Kotler, D. Akers, and others support the need for differentiating your product or service. Finally, some research on the limited and decreasing state funding going to universities, administrators are finding ways to become more efficient and effective; sometimes by streamlining their program offerings etc.
- Autorenportrait
- studies of Business Management/Administration and Education; Curriculum and Instruction with emphasis on Marketing at Utah State University