Detailansicht
Fundamentals of National- and International Search Engine Optimization
E- Commerce oriented strategies
ISBN/EAN: 9783639382204
Umbreit-Nr.: 1277251
Sprache:
Englisch
Umfang: 172 S.
Format in cm: 1.1 x 22 x 15
Einband:
kartoniertes Buch
Erschienen am 09.04.2015
Auflage: 1/2015
- Zusatztext
- This book is about to elaborate the possibilities of national and international strategies of search engine optimization (SEO) and corresponding procedures. As a basis, different indicators of classification of the different search services are shown, as well as the design of generalized search engine architecture as underlying technical framework. This establishes the functional basis for various national- and international SEO planning models and the corresponding optimization measures. Individual SEO measures are derived from the search engine functionality and applied to the context of national and international strategies. Among the presented measures, recommended, problematic and improper procedures will be distinguished. In this context, new opportunities are taken into considerations that are connected with the term Web 2.0.
- Autorenportrait
- M.Sc. & Dipl.Wirt.Inf., founder e-performance | media labs, Employee SAP AG, co-founder 4ego Lifestyle GmbH, co-founder ViribusFerox KG, consultant alfabet AG, Ph.D. candidate University of Rostock subjects knowledge- & enterprise modelling