Detailansicht
Critical Evaluation of L.P. Baltes' Statement and Discussion of Its Implications for Digital Marketers
eBook
ISBN/EAN: 9783346497048
Umbreit-Nr.: 2899627
Sprache:
Englisch
Umfang: 26 S., 14.15 MB
Format in cm:
Einband:
Keine Angabe
Erschienen am 23.09.2021
Auflage: 1/2021
E-Book
Format: PDF
DRM: Nicht vorhanden
- Zusatztext
- Academic Paper from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.3, Edinburgh Napier University (Business School), language: English, abstract: This assessment is based on L.P. Baltes statement that digital marketing requires the existence of content marketing and that the success or failure of a companys online communication depends largely on the quality of the content marketing. This assessment gives an overview of different definitions of content marketing, the beginnings of marketing, and the main differences between traditional and digital marketing. Furthermore, an assessment of the quality of content marketing taking intoaccount different types of content marketing, quality measurements, and the analysis of quality content was created and presented using the example of Coca Cola. Coca Cola was critically evaluated, if and how L.P. Baltes statement can be confirmed or not.