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Automotive Management
Navigating the next decade of auto industry transformation
ISBN/EAN: 9783110489309
Umbreit-Nr.: 9630486
Sprache:
Englisch
Umfang: 288 S.
Format in cm:
Einband:
Paperback
Erschienen am 20.06.2016
Auflage: 2/2016
- Zusatztext
- The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry.