Detailansicht
Economy, Company, Management (Print on demand)
Introduction to Business Administration
ISBN/EAN: 9783039091577
Umbreit-Nr.: 5788005
Sprache:
Englisch
Umfang: 152 S.
Format in cm:
Einband:
kartoniertes Buch
Erschienen am 01.01.2014
Auflage: 2/2014
- Zusatztext
- This book presents the fundamentals of business administration upon which the individual functions such as marketing, production, finance, human resources and management are based. It focuses on the following questions: What is the relevant macroeconomic context for a company? What are the main characteristics of a company? Which tasks does managing a company involve? How important is the environment of a company? Which goals does a company pursue? The book aims at everyone who deals with these basic questions of business administration and who wants to understand how a company functions in its economic, ecological, social, and legal environment.