Detailansicht
Designing Emotion
Methods and Strategies for Designers
ISBN/EAN: 9783035623857
Umbreit-Nr.: 5934204
Sprache:
Englisch
Umfang: 240 S., 43 farbige Illustr., 55 s/w Zeichng., 30 s
Format in cm: 2.3 x 22.5 x 17.6
Einband:
gebundenes Buch
Erschienen am 22.08.2022
Auflage: 1/2022
- Zusatztext
- Strategies for the design process considering emotions. How does design make the indestructible character of a drill tangible? Why does a brand become a trusted friend? And what emotions should intelligent gardening tools actually radiate? The accurate communication and design of emotional worlds remain one of the greatest challenges for companies and professional design. Designing Emotion offers practical support here. Based on current research from neuroscience and psychology, the book presents tools for systematically analysing emotions and controlling them through precise use of form, colour and material. In addition to case studies and interviews, this edition offers insights into the design practice of successful companies. - Provides professional design instruments for influencing emotions Includes a folding poster for the use of "emotion grid" With exclusive interviews, practical examples and analyses Available in English and German (Emotion gestalten, ISBN 9783035623840)
- Autorenportrait
- Mareike Roth, Strategy Manager, Dozentin und Inhaberin des Designbüros "hoch E" in Nürnberg. Oliver Saiz, Creative Manager; Dozent und Inhaber des Designbüros "hoch E" in Nürnberg. Im 2023 gegründeten Design & Emotion Lab erforschen sie außerdem die Verbindung zwischen Design und der Psychologie der menschlichen Emotionen. www.design-emotion-lab.com