Detailansicht
Public Relations Ethics
eBook - Senior PR Pros Tell Us How to Speak Up and Keep Your Job
ISBN/EAN: 9781947098657
Umbreit-Nr.: 2001693
Sprache:
Englisch
Umfang: 140 S.
Format in cm:
Einband:
Keine Angabe
Erschienen am 05.12.2017
Auflage: 1/2017
E-Book
Format: EPUB
DRM: Adobe DRM
- Zusatztext
- Many senior public relations executives consider ethics counsel to be one of their core responsibilities. Raising ethical concerns to more senior leaders can be quite intimidating as speaking truth to power can have serious consequences for someones career, so senior public relations executives have mastered the art of using less confrontational strategies. This book ranks and describes these various strategies with specific examples of how public relations executives have used them. The insights are based on nearly 150 in-depth interviews as well as survey research. Learn about the process of gaining influence and the mistakes to avoid when navigating internal politics. Many of the lessons are applicable to public relations counsel generally.
- Kurztext
- Many senior public relations executives consider ethics counsel to be one of their core responsibilities. Raising ethical concerns to more senior leaders can be quite intimidating as &quote;speaking truth to power&quote; can have serious consequences for someone's career, so senior public relations executives have mastered the art of using less confrontational strategies. This book ranks and describes these various strategies with specific examples of how public relations executives have used them. The insights are based on nearly 150 in-depth interviews as well as survey research. Learn about the process of gaining influence and the mistakes to avoid when navigating internal politics. Many of the lessons are applicable to public relations counsel generally.