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University leaders, both senior leadership and boards of trustees, are desperately looking for answers to enrollment concerns across the nation. This book is written by current practitioners in the field. These people live enrollment management every day; they know the field. They can talk to lay leaders from a practitioners perspective. Readers will enjoy reading a book that helps them to quickly understand enrollment management and how to quickly make a difference.

This book traverses the landscape of a comprehensive approach to enrollment management.

Perry R. Rettig has been an educator for the past 36 years, most recently as a vice president and professor of educational leadership and administration. His research in exploring new models of organizational structure and leadership models has resulted in six books, twenty articles, and dozens of presentations across the globe.