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Small Data
The Tiny Clues That Uncover Huge Trends
ISBN/EAN: 9781473630130
Umbreit-Nr.: 9931332
Sprache:
Englisch
Umfang: 276 S.
Format in cm: 1.8 x 19.7 x 12.8
Einband:
Paperback
Erschienen am 20.02.2017
- Zusatztext
- This book combines armchair travel with forensic psychology in an interlocking series of international clue-gathering detective stories. It shows Lindstrom using his proprietary CLUES Framework - where big data is merely one part of the overall puzzle - to get radically close to consumers and come up with the counter-intuitive insights that have in some cases helped transform entire industries. <b>The tiny clues that uncover huge trends - a New York Times bestseller.</b>