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Harvard Business Review on Inspiring & Executing Innovation
ISBN/EAN: 9781422162613
Umbreit-Nr.: 1233467
Sprache:
Englisch
Umfang: 272 S.
Format in cm: 1.8 x 21 x 14
Einband:
Paperback
Erschienen am 13.11.2007
Auflage: 1/2011
- Zusatztext
- Fresh ideas can mean big profits--but only if they make it to market and sell. If you need the best practices and ideas for creating and delivering new products and services--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: decide which ideas are worth pursuing, adapt offerings from the developing world to wealthy markets, plan all-new ventures by testing and tweaking, tailor your efforts to meet customers' most pressing needs, make inexpensive products on a vast scale, measure and improve innovation performance, and avoid classic pitfalls such as stifling innovation with rigid processes.