Detailansicht
Cradle to Cradle
eBook - (Patterns of the Planet)
ISBN/EAN: 9781407021324
Umbreit-Nr.: 6453037
Sprache:
Englisch
Umfang: 208 S., 0.21 MB
Format in cm:
Einband:
Keine Angabe
Erschienen am 29.01.2009
Auflage: 1/2009
E-Book
Format: EPUB
DRM: Adobe DRM
- Zusatztext
- <p><b>Recycling is good, isnt it?</b></p><p><b>In this visionary book, chemist Michael Braungart and architect William McDonough challenge this status quo and put forward a manifesto for an intriguing and radically different philosophy of environmentalism.</b></p><p>"Reduce, reuse, recycle. This is the standard cradle to grave manufacturing model dating back to the Industrial Revolution that we still follow today. In this thought-provoking read, the authors propose that instead of minimising waste, we should be striving to create value. This is the essence of Cradle to Cradle: waste need not to exist at all. By providing a framework of redesign of everything from carpets to corporate campuses, McDonough and Braungart make a revolutionary yet viable case for change and for remaking the way we make things.</p>
- Kurztext
- Recycling is good, isn t it? In this visionary book, chemist Michael Braungart and architect William McDonough challenge this status quo and put forward a manifesto for an intriguing and radically different philosophy of environmentalism."e;Reduce, reuse, recycle . This is the standard cradle to grave manufacturing model dating back to the Industrial Revolution that we still follow today. In this thought-provoking read, the authors propose that instead of minimising waste, we should be striving to create value. This is the essence of Cradle to Cradle: waste need not to exist at all. By providing a framework of redesign of everything from carpets to corporate campuses, McDonough and Braungart make a revolutionary yet viable case for change and for remaking the way we make things.
- Autorenportrait
- <p>Michael Braungart is a chemist and founder of the Environmental Protection Encouragement Agency (EPEA) in Hamburg. He has been lecturing at universities, businesses and institutions around the world since 1984 on critical new concepts for ecological chemistry, and is the recipient of numerous awards, honours and fellowships.</p><p>William McDonough is an architect and founding principal of William McDonough + Parners based in Virginia. In 1999,<i>Time</i>magazine recognised him as a 'Hero for our Planet', and in 1996 he received the Presidential Award for Sustainable Development, the highest environmental honour given by the United States.</p>
- Schlagzeile
- A groundbreaking, passionately-argued and visionary call to arms.