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Packaging the Brand
eBook - The Relationship Between Packaging Design and Brand Identity, Required Reading Range
ISBN/EAN: 9781350034228
Umbreit-Nr.: 4586697
Sprache:
Englisch
Umfang: 208 S.
Format in cm:
Einband:
Keine Angabe
Erschienen am 07.09.2017
Auflage: 1/2017
E-Book
Format: EPUB
DRM: Adobe DRM
- Zusatztext
- While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
- Kurztext
- While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.