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UnBranding
100 Branding Lessons for the Age of Disruption
ISBN/EAN: 9781119417019
Umbreit-Nr.: 2951857
Sprache:
Englisch
Umfang: 320 S.
Format in cm:
Einband:
gebundenes Buch
Erschienen am 08.12.2017
Auflage: 1/2017
- Zusatztext
- UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships - from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly. This is the age of disruption - it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure. UnBranding is about focus - it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business - because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind. Some topics will include: * Growing and maintaining your brand voice through the noise * How to focus on the right tools for your business, for the right reasons * Maintaining trust, consistency and connection through customer service and community * The most important question to ask yourself before innovation * The importance of personal branding in the digital age * How to successful navigate feedback and reviews It's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today.
- Kurztext
- Totally UnReal Endorsements from People Who Should Have Read UnBranding "Emissions? We don't need no stinking emissions." Head of Customer Relations for a global car company "Hang on guys, I've got it. What if a celebrity solved the world's problems with a soda? There's no way that could go wrong!" Brand Relations Manager for a popular soda brand "No one will notice how bad the event is, if our Instagram is AMAZING." Social Media Manager for a millennial music festival "Let's just change our logo, that will solve all our problems." Director of Brand Identity for a ride sharing app "They say airline branding can get no worse-hold my beer." VP of Customer Service for a major airline
- Autorenportrait
- SCOTT and ALISON STRATTEN are cohosts of not only The UnPodcast, but five children, two dogs and two cats. This is their fifth bestselling book together, which represent their thoughts on the changing world of business through their experiences of entrepreneurship, two degrees (Alison), not lasting long as an employee (both) and screaming at audiences around the world (Scott; Alison is more polite). They were put on this earth to remind the world that not all Canadians are passively polite. Businesses like Walmart, 3M, Microsoft, PepsiCo and others have been brave enough to want their advice. They now spend their time keynoting around the world and realize they rank 10th and 11th in order of importance in their home.