Detailansicht
Social Media in the Public Sector
A Guide to Participation, Collaboration and Transparency in The Networked World
ISBN/EAN: 9781118109946
Umbreit-Nr.: 4032795
Sprache:
Englisch
Umfang: 320 S.
Format in cm:
Einband:
gebundenes Buch
Erschienen am 16.11.2012
Auflage: 1/2012
- Zusatztext
- In today's networked world, the public sector is tapping into new media applications to increase government organizations' participation, transparency and collaboration. The book contains a review of the current state of the public administration literature and shows how Government 2.0 activities can potentially challenge or change the existing paradigms. It includes an overview of each of the tools used to increase participation, transparency and collaboration. The book also highlights case examples at the local, state, federal and international levels. The author offers recommendations for the implementation processes at the end of each chapter and includes suggested readings and references.
- Kurztext
- Grounded in solid research, Social Media in the Public Sector explores the myriad uses of social media in the public sector and combines existing practices with theories of public administration, networked governance, and information management. Comprehensive in scope, the book includes best practices, the strategic, managerial, administrative, and procedural aspects of using social media, and explains the theoretical dimensions of how social behavior affects the adoption of social media technologies. Praise for Social Media in the Public Sector "Mergel has produced a foundational work that combines the best kind of scholarship with shoe-leather reporting and anthropology that highlights the debates that government agencies are struggling to resolve and the fruits of their efforts as they embrace the social media revolution. Social Media in the Public Sector is a first and sets a high standard against which subsequent analysis will be measured." Lee Rainie, director, Pew Research Center's Internet & American Life Project "Mergel is an award-winning author who again wields her story skills in this book. She excels in explaining in concrete, practical terms how government managers can use social media to serve the public. Her book puts years of research into one handy guide. It's practical. It's readable. And it's an essential read." John M. Kamensky, senior fellow, IBM Center for The Business of Government "Mergel moves beyond the hype with detailed, comprehensive research on social media technologies, use, management, and policies in government. This book should be required reading for researchers and public managers alike." Jane Fountain, professor and director, National Center for Digital Government, University of Massachusetts Amherst "Comprehensive and compelling, Social Media in the Public Sector makes the case that to achieve Government 2.0, agencies must first adopt Web 2.0 social technologies. Mergel explains both how and why in this contemporary study of traditional institutions adopting and adapting to new technologies." Beth Simone Noveck, United States Deputy Chief Technology Officer (20092011)
- Autorenportrait
- InhaltsangabeFigures and Tables ix Acknowledgments xv About the Author xvii PART ONE: UNDERSTANDING SOCIAL MEDIA USE IN THE PUBLIC SECTOR 1 1 Introduction 3 2 Social Media Technologies in the Public Sector 9 3 Drivers for the Use of Social Media in the Public Sector 37 4 Barriers to the Use of Social Media in the Public Sector 54 5 Regulations and Directives for the Use of Social Media in the Public Sector 71 6 Social Media Policy Considerations 89 7 Social Media Metrics 122 PART TWO: SOCIAL MEDIA PRACTICES: PARTICIPATION, COLLABORATION, AND TRANSPARENCY 145 8 Participation 2.0 147 9 Collaboration 2.0 180 10 Transparency 2.0 211 11 Future Development in Social Technologies in Government 232 Appendix: Overview of Social Media Accounts in the U.S. Federal Government 243 Glossary 265 References 271 Index 291 FIGURES AND TABLES Figures 2.1 Introductory Paragraph of the GAO Report on the U.S. Postal Service 11 2.2 The FBI's News Blog 17 2.3 The FBI's Facebook Page 18 2.4 iCommandant: Web Journal of Admiral Thad Allen 22 2.5 The White House YouTube Channel 24 2.6 The YouTube Channel of Congressman Mike Honda, 15th Congressional District, California 24 2.7 Election Night: A Candidate Behind the Scenes 26 2.8 A Typical E-Government Website 28 2.9 Providing Static Content on a Government Website 29 2.10 Social Media Hub of the Department of Defense 30 2.11 Providing for Social Technology Interactions on a Government Website 31 2.12 "Hooray Bloggers!": A TSA Blog Post 32 2.13 A CrimeReports.com Map 35 3.1 Strong and Weak Ties in a Social Network 41 3.2 Motivations for Using Social Networking Sites 42 3.3 Change in Internet Use by Age, 2000-2010 43 3.4 Trends in Individuals' Sources of News (by percentage of respondents) 45 3.5 The Long Tail of Social Media Tools 52 4.1 Trust in Government and Views on National Conditions 55 4.2 Networked Government 59 4.3 Decision Making and Implementation in E-Government Projects 63 4.4 BottomUp Experimentation with the Use of Social Media Applications 64 4.5 Richness of Interaction for Different Communication Media 69 5.1 Dashboard Evaluating Performance on the Open Government Directive 77 5.2 Twitter Profile for Macon Phillips, White House Director of New Media 78 5.3 Library of Congress Announcement About Twitter Archive 79 5.4 The IT Dashboard 83 5.5 ExpertNet: A Wiki for the Open Government Initiative 84 6.1 Informal Network of Attention Among Social Media Directors in the Federal Government 91 6.2 Organization Chart for the GSA's Center for Citizen Engagement and New Media 92 6.3 The GSA's Web Content Site on HowTo.gov 93 6.4 The DOD's Policy on Responsible Use of Internet Capabilities 96 6.5 LinkedIn for Navy Personnel 97 6.6 Information Clearance Process 98 6.7 The TSA's Mission Statement 100 6.8 Introduction to the GSA's Discussion of Its Terms of Service Agreements 102 6.9 The GSA's Apps.gov 103 6.10 The Importance of a Commenting Policy 105 6.11 The EPA's Commenting Policy for Facebook 112 6.12 Should I Respond Online on EPA's Behalf? An Employee Guide 113 6.13 Designing Social Technology Policy and Strategy 114 6.14 An Example of the Push Strategy: A White House Tweet 117 6.15 An Example of the Pull Strategy: A Challenge.gov Tweet 119 7.1 Spot Check of Social Media Impact 125 7.2 The CDC's Recalled Products Button 128 7.3 Tweeting the Cookie Policy 130 7.4 The FCC's Experiment with Social Media Use 131 7.5 The FDIC's Website After Incorporating User Feedback 132 7.6 How Social Media Use May Support an Agency's Mission 135 7.7 NASA's Klout Score 137 8.1 How SeeClickFix Works: Flowchart 154 8.2 A SeeClickFix Watch Area Defi ned by a Zip Code 155 8.3 Issues Reported by Zip Code on SeeClickFix 156 8.4 Using the SeeClickFix Issue Reporting Process on Facebook 157 8.5 Using the SeeCli