Detailansicht
A Deeper Truth
eBook - The New Science of Innovation, Human Choice and Societal Scale Behavior
ISBN/EAN: 9780648155317
Umbreit-Nr.: 4713739
Sprache:
Englisch
Umfang: 112 S., 4.55 MB
Format in cm:
Einband:
Keine Angabe
Erschienen am 01.12.2017
Auflage: 1/2017
E-Book
Format: EPUB
DRM: Adobe DRM
- Zusatztext
- A Deeper Truth explains why 9 out of 10 new products fail, the neuroscience behind human choice, and how disruptive successes leverage the fundamental nature of human decision-making.Backed by research across a dozen disciplines, A Deeper Truth explains how genetics and neurology impact perception, behavior, and choice. It also succeeds in providing a comprehensive explanation for disruption even in the arenas where Clayton Christensen himself acknowledges Disruption Theoryfails.Filled with stories and anecdotes, this book succeeds at being entertaining while defining the neurological, social, and evolutionary forces that influence our choices to adopt or reject new things. From products to social norms, these forces are reduced to rules that can be readily applied to de-risk innovation, predict how groups will respond, and ensure the success of your next change initiative, new product, startup, or innovation.
- Kurztext
- This is the first book by a founding member of Little River Band: the first Australian band to achieve a gold album in the US. 'Every Day of My Life' tells the remarkable tale of how Beeb Birtles, David Briggs, Graeham Goble, George McArdle, Derek Pellicci and Glenn Shorrock conquered the world - and then lost their band. The book also documents how a young Dutch boy named Gerard Bertelkamp arrived in Adelaide, unable to speak English, and ended up in not one but two major bands: Zoot (with Darryl Cotton and Rick Springfield) and Little River Band (with Glenn Shorrock and later John Farnham). As the title suggests, Every Day of My Life is an intensely personal journey. Beeb Birtles might have lost his band but he discovered many other things along the way. LRB's hits include 'Reminiscing', 'Help Is On Its Way', 'Lonesome Loser', 'The Night Owls', 'It's a Long Way There', 'Cool Change', 'Happy Anniversary', 'Lady', 'Curiosity (Killed the Cat)', 'Witchery', and 'Every Day of My Life'. Due to a bizarre copyright case, Beeb Birtles can no longer make music as Little River Band. But he can tell their incredible story - and his own incredible story.