Detailansicht
Fundraising Fundamentals
eBook - A Guide to Annual Giving for Professionals and Volunteers, Wiley Nonprofit Law, Finance and Management Series
ISBN/EAN: 9780471272786
Umbreit-Nr.: 3684649
Sprache:
Englisch
Umfang: 512 S., 1.71 MB
Format in cm:
Einband:
Keine Angabe
Erschienen am 15.03.2004
Auflage: 2/2004
E-Book
Format: PDF
DRM: Adobe DRM
- Zusatztext
- "Fundraising Fundamentals is a practical and valuable resource for fundraising professionals, trustees, philanthropists, and nonprofit executives who aspire to raise substantial monies for worthy causes. I have utilized Jim Greenfield's literature in various fundraising courses . . . my students have benefited from the theory and substance that Jim so clearly conveys along with real-life models that can be applied to their respective organizations."<br /> -Stephen M. Levy, CFRE, President of Levy Philanthropic Counsel<br /> Former Chair of the Association of Professionals Foundation Board<br /> Adjunct Professor of Philanthropy, Columbia University<br /><br /> Proven methods and techniques for running a successful annual giving campaign<br /><br /> Learn how to carry out winning annual giving campaigns that will help your nonprofit organization grow and increase its financial resources with Fundraising Fundamentals. Complete with the essential basics of fundraising and comprehensive enough to help experienced fundraisers improve their campaigns, this up-to-date Second Edition features key material on:<br /> * How to find likely first-time donors<br /> * Membership organizations and donor clubs<br /> * Methods of donor renewal, upgrading, and reward<br /> * Recruiting and training volunteer solicitors<br /> * Multimedia and Internet soliciting techniques
- Autorenportrait
- <p><strong>JAMES M. GREENFIELD</strong>, ACFRE, FAHP, is Senior Associate Vice President with The Alford Group Inc. Since 1962, he has acted as a fundraising executive to three universities and five hospitals, including Hoag Memorial Presbyterian Hospital where he served for fourteen years and raised over $120 million.