Detailansicht
Consumer Evolution
Nine Effective Strategies for Driving Business Growth
ISBN/EAN: 9780471216766
Umbreit-Nr.: 521794
Sprache:
Englisch
Umfang: XVI, 256 S.
Format in cm: 2.3 x 23.5 x 16
Einband:
gebundenes Buch
Erschienen am 18.10.2002
- Zusatztext
- InhaltsangabePART 1: UNDERSTANDING YOUR CUSTOMER'S BELIEFS. Chapter 1. Is There a "New Economy"? Chapter 2. What's Has Really Changed? Chapter 3. Who Do Customers Think They Are? PART 2: THE CHANGING CONTEXT OF BUSINESS. Chapter 4. Have Business Cycles Changed? Chapter 5. Globalization: The Key Concept. Chapter 6: The REAL Value Proposition. PART 3: STRATEGY IN TODAY'S ECONOMY. Chapter 7. Preparing for the Unknown. Chapter 8. Integrating People, Process, and Technology. Chapter 9. Integrating Product, Content, and Service. Notes. Index.
- Autorenportrait
- CHARLES GRANTHAM is the founder and Chief Scientist of the Institute for the Study of Distributed Work, where he studies the emergence of telework and the electronic workplace. He is a featured columnist for a number of business magazines and has consulted for a variety of Fortune 500 firms including Sun Microsystems, BP/Amoco, PeopleSoft, Agilent, and Cisco Systems. He can be contacted through www.isdw.com. JUDITH CARR is a Vice President at Gartner, Inc., the world's largest technology research firm. As Senior Program Director for Gartner's Executive Programs, she serves as an executive advisor to CIOs on such issues as technology management and technology integration, IT governance, work redesign, change management, and organizational culture. She is a contributor to GartnerG2, the business growth research division at Gartner, authors Gartner's Commentary on Government, and has played an active advisory role in many e-government initiatives.