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Data Driven Business Decisions
Statistics in Practice
ISBN/EAN: 9780470619605
Umbreit-Nr.: 1527546
Sprache:
Englisch
Umfang: 512 S.
Format in cm:
Einband:
gebundenes Buch
Erschienen am 04.11.2011
Auflage: 1/2011
- Zusatztext
- Grounded in a solid business context with an emphasis on data-driven decision making, Data and Decisions for MBA''s presents a down-to-earth treatment of the essentials of statistics. The book introduces chapters with a deeply contextual motivating example, followed by further details, raw data, and motivating insights. The author includes algebraic notation only when necessary and/or useful and presents both the pros and cons of statistical methods. Excel, StatPro, and Treeplan are showcased throughout the book for MBA students at the beginning graduate level or for on-the-job practitioners.
- Autorenportrait
- CHRIS J. LLOYD, PhD, is Associate Dean of Research and Professor of Business Statistics in the Melbourne Business School at The University of Melbourne, Australia. Professor Lloyd has extensive international academic and consulting experience in the fields of statistics, data analysis, and market research within both academic and business environments. He has written more than 100 research articles in the areas of categorical data and is the author of Statistical Analysis of Categorical Data, also published by Wiley.