Detailansicht
Crisis Communications
eBook
ISBN/EAN: 9780203936696
Umbreit-Nr.: 3631973
Sprache:
Englisch
Umfang: 408 S.
Format in cm:
Einband:
Keine Angabe
Erschienen am 29.01.2007
Auflage: 1/2007
E-Book
Format: PDF
DRM: Adobe DRM
- Zusatztext
- Crisis Communications presents case studies of organizational and individual problems that may become crises, and the communication responses to these situations. Helping professionals prepare for crises and develop communications plans, the third edition of this essential reference explores critical issues concerning how organizations, companies, and individuals communicate with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best possible words to convey a message, the best method for delivering the message, and the precise and most appropriate audience, in addition to illustrating how to avoid potential mismanagement.