Detailansicht
Made to Stick
Why Some Ideas Take Hold and Others Come Unstuck
ISBN/EAN: 9780099505693
Umbreit-Nr.: 1685945
Sprache:
Englisch
Umfang: 324 S.
Format in cm: 2 x 19.8 x 13.2
Einband:
Paperback
Erschienen am 23.01.2009
- Kurztext
- Establishes what it is that determines whether particular ideas or stories stick in our minds or not. This book is the outcome of over ten years of research by the authors. It shows some strategies and sets principles that the readers can adopt to get their ideas across effectively.