Detailansicht
This Little Kiddy Went to Market
eBook - The Corporate Capture of Childhood
ISBN/EAN: 9781783715473
Umbreit-Nr.: 2084689
Sprache:
Englisch
Umfang: 320 S.
Format in cm:
Einband:
Keine Angabe
Erschienen am 20.05.2009
Auflage: 1/2009
E-Book
Format: EPUB
DRM: Adobe DRM
- Zusatztext
- This book investigates the way that corporations are strategically shaping children to be hyper-consumers as well as the submissive employees and uncritical citizens of the future.<br><br> Sharon Beder shows how marketers and advertisers are targeting ever younger children in a relentless campaign, transforming children's play into a commercial opportunity and taking advantage of childish anxieties.<br><br> She presents an alarming picture of how a child's social development - through education, health care and nutrition - has become an ordered conveyor belt of consumerist conditioning. Focusing on education in particular, she also shows how 'difficult' children are taught from an early age that pharmaceuticals can be used to discipline them or to make them 'happy'.
- Kurztext
- How consumerist values are forced upon children through education and medication