Detailansicht
Beer School
Bottling Success at the Brooklyn Brewery
ISBN/EAN: 9780471735120
Umbreit-Nr.: 1471039
Sprache:
Englisch
Umfang: 304 S.
Format in cm:
Einband:
gebundenes Buch
Erschienen am 18.10.2005
Auflage: 1/2005
- Zusatztext
- Inhaltsangabe"We faced many scary moments over the years, both spiritual-staring at the brink of bankruptcy-and physical-staring down the barrel of a 9mm pistol. When you start a business, it is not only your money and your investors' money that is on the line, it is your dream, your idea, and sometimes your life." Steve Hindy and Tom Potter I s this a book for beer aficionados or business enthusiasts? Both, and it's as refreshing as a cold brew. In Beer School, authors and entrepreneurs Steve Hindy and Tom Potter share the improbable saga of Brooklyn Brewery, the company they grew from a home-brew hobby into a multimillion-dollar business-all in the most competitive beer market in the United States. If you have a thirst for entrepreneurial success, drink up. If you are a business manager or owner and want fresh ideas and insight, tap in. You'll learn entrepreneurial basics, plus some things textbooks don't teach you, as you follow the company's successes (and a few failures) and find out about: * Creating that all-important first business plan * Getting financing and/or recruiting investors * Using guerilla marketing, publicity, and community involvement to attract attention * Keeping employees educated and motivated * Partnering on events and networking for opportunities * Keeping your cool when the Mafia comes calling * Hiring "virgins"-why veteran salespeople can have problems in start-ups * Managing people, finances, expectations, and growth * Surviving a vociferous attack in Las Vegas when the odds against you are 8-to-1 From the beginning, the odds were against Steve and Tom. It's estimated that eight out of ten businesses fail in their first year. Yet these entrepreneurs succeeded in a competitive arena dominated by mega-corporations and mega-money. The brew they began making in a Brooklyn brownstone over twenty years ago is now sold around the world. Their story, recounting the fears and obstacles they faced and the decisions and successes they shared, will inspire you. Like discovering the perfect brew or starting a business, reading this book is a heady experience. Cheers!
- Autorenportrait
- STEVE HINDY is President and cofounder of the Brooklyn Brewery. A former Middle East correspondent for the Associated Press, he is also a director of Brooklyn's Prospect Park Alliance and the Brewers Association. Hindy has a master's in teaching English from Cornell. TOM POTTER cofounded the Brooklyn Brewery in 1987. He served as its CEO and chairman until retirement in 2004. Previously, he was an assistant vice president at Chemical Bank, where he financed the acquisition of assets valued in excess of $1.5 billion. Potter graduated from Yale and has an MBA from Columbia.