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Optimal Bundling
Marketing Strategies for Improving Economic Performance
ISBN/EAN: 9783642084591
Umbreit-Nr.: 1547139
Sprache:
Englisch
Umfang: VIII, 299 S., 37 s/w Illustr., 48 s/w Tab.
Format in cm:
Einband:
kartoniertes Buch
Erschienen am 09.12.2010
Auflage: 1/1999
- Zusatztext
- Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.
- Kurztext
- The complete theory and practice of bundling: optimization and behavioral approaches, practical implementation