Detailansicht
Cross-Channel Cooperation
The Bundling of Online and Offline Business Models
ISBN/EAN: 9783835002388
Umbreit-Nr.: 1253673
Sprache:
Deutsch
Umfang: xii, 139 S.
Format in cm:
Einband:
kartoniertes Buch
Erschienen am 24.02.2006
Auflage: 1/2006
- Zusatztext
- InhaltsangabeMotivations for Cross-Channel Cooperation Classification of Cross-Channel Cooperation CrossChannel Cooperation Instruments CrossChannel Cooperation Engineering Transfer to Practice: The Case of LetsWorkIt
- Kurztext
- Technological advances and changes in customer behaviour implicate a continuing integration of online and offline activities of businesses and individuals. As customers use online and offline channels complementarily, enterprises need to attend both physical and virtual trade levels in equal measure. Integrated business concepts are increasingly becoming a prerequisite for achieving a sustainable competitive advantage and alliances between traditional enterprises and Internet-based ventures are a promising way of meeting these requirements. Tobias Kollmann and Matthias Häsel explore the manifold possibilities of cross-channel cooperation and present the first systematic investigation and classification of cooperation strategies between partners equipped with online and offline business models. They provide a conceptual framework to understand the subject and examine the practical implications for the implementation of their new concept.
- Autorenportrait
- Prof. Dr. Tobias Kollmann ist Inhaber des Lehrstuhls für E-Business und E-Entrepreneurship der Universität Duisburg-Essen, Campus Essen. Matthias Häsel, M.Sc. ist wissenschaftlicher Mitarbeiter am selben Lehrstuhl.