Detailansicht
The Catalyst
How to Change Anyone's Mind
ISBN/EAN: 9781471193774
Umbreit-Nr.: 8605485
Sprache:
Englisch
Umfang: 270 S.
Format in cm: 2 x 23.3 x 15.3
Einband:
Paperback
Erschienen am 10.03.2020
- Zusatztext
- From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind. Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?