Detailansicht
Mercedes Benz Cars Germany - Market Analysis
eBook - Using the Approach of SWOT and PEST Analysis
ISBN/EAN: 9783656390909
Umbreit-Nr.: 6808734
Sprache:
Englisch
Umfang: 34 S., 0.68 MB
Format in cm:
Einband:
Keine Angabe
Erschienen am 14.03.2013
Auflage: 1/2013
E-Book
Format: EPUB
DRM: Nicht vorhanden
- Zusatztext
- Seminar paper from the year 2013 in the subject Economics - Other, grade: 2,0, University of applied sciences, Cologne, course: Marketing, language: English, abstract: An analysis of the German automotive market and the Mercedes-Benz cars division, as an actor on this market, are done. Therefore firstly the relevant external factors for the German automotive market are audited by examining its` political-legal, economical, sociological and technological factors. Secondly an internal audit is done by examining strengths and weaknesses of the German division of the company. As a result a holistic picture of Mercedes-Benz cars` market related situation is assessed.
- Kurztext
- Seminar paper from the year 2013 in the subject Economics - Other, grade: 2,0, University of applied sciences, Cologne, course: Marketing, language: English, abstract: An analysis of the German automotive market and the Mercedes-Benz cars division, as an actor on this market, are done. Therefore firstly the relevant external factors for the ...