Detailansicht
Web Analytics For Dummies
eBook
ISBN/EAN: 9780470169773
Umbreit-Nr.: 3672571
Sprache:
Englisch
Umfang: 384 S., 11.60 MB
Format in cm:
Einband:
Keine Angabe
Erschienen am 10.04.2007
Auflage: 1/2007
E-Book
Format: PDF
DRM: Adobe DRM
- Zusatztext
- Performing your first Web site analysis just got a whole lot easier.<i>Web Analytics For Dummies</i> offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. Youll discover:<ul type="disc"><li>What to expect from Web analytics</li><li>Definitions of key Web analytics terms</li><li>Help in choosing the right analytics approach</li><li>How to collect key data and apply it to site design or marketing</li><li>Techniques for distinguishing human users from bots</li><li>Tips on using Google and other free analytics tools</li><li>Advice on choosing pay and subscription services</li></ul><p>A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first timeand every time.</p>
- Autorenportrait
- <b>Pedro Sostre</b> is a respected Internet business and marketing guru and a columnist for Revenue magazine.<p><b>Jennifer LeClaire</b> is a veteran e-commerce journalist and the weekly analytics columnist for newsfactor.com.</p>