Detailansicht
International Banking Strategic Alliances
Reflections on BNP/Dresdner
ISBN/EAN: 9780333992593
Umbreit-Nr.: 9046830
Sprache:
Englisch
Umfang: xvii, 151 S.
Format in cm:
Einband:
gebundenes Buch
Erschienen am 16.10.2003
Auflage: 1/2003
- Zusatztext
- The European Union is an increasingly important influence on our daily lives with important political, economic and cultural implications. To understand how to bridge the gaps between national cultures and economic systems is an imperative. This book considers in depth from the inside out, one such Franco-German collaboration in the banking sector and sheds light on these imperatives. The practitioner-academic collaboration provides detailed insights into a real cross-border alliance in an accessible manner.
- Kurztext
- First analysis of cross-border alliances from the inside out, with argument built up from the specific example of BNP / DREBA allianceWritten in accessible manner for practitioner as well as academic readerStrong combination of practitioner and academic authors
- Autorenportrait
- JÖRG ITSCHERT read Political Studies and Sociology at the University of Heidelberg. After a career in Law, he joined a major German bank, rising to a senior level. Postgraduate studies were at the University of Nancy in European Studies. His particular interest is in the boundaries between social anthropology, political science and comparative law. REHAN ULHAQ lectures in Strategic Management at The Birmingham Business School, University of Birmingham. Research active in the strategic alliances and strategy areas, he is an associate member of the faculty at Henley Management College and consults for the United Nations Group. His growing interest is in the coevolution of alliances.