Detailansicht
'Transmedia Storytelling' in a Digital Media Era
ISBN/EAN: 9783659551383
Umbreit-Nr.: 6036953
Sprache:
Englisch
Umfang: 112 S.
Format in cm: 0.8 x 22 x 15
Einband:
kartoniertes Buch
Erschienen am 27.11.2018
Auflage: 1/2018
- Zusatztext
- Media was different in the past. In order to read, one might go to a library; to listen to music, one went to a music room. Life is much more convenient now with transmedia, to the extent that instead of sourcing different media outlets, a single machine with multiple integrated functions has the ability to provide the user or consumer with all of the content that was once only available through old media. This is the key feature of transmedia. In addition, the user can actively participate in the creation of media content. In the past, we had to embrace media content as it was in the form laid down by the artist or creator, but now, media proliferation and dissemination allow any individual to have more opportunities to be involved in the creative process to shape the media output. Through this book, we will seek to understand the concept of transmedia storytelling, after which point we will apply this understanding to explore the concepts role in the media industry of today.
- Autorenportrait
- We are living in a transmedia, globally connected world. Transmedia is loosely defined as a new storytelling method that extends elements of a primary storyline across multiple platforms. The aim of the book is to check up the essential elements of 'storytelling' and to understand 'Transmedia' in this media convergence era.