Detailansicht
Emotion by Design
Creative Leadership Lessons from a Life at Nike
ISBN/EAN: 9781847943552
Umbreit-Nr.: 2877667
Sprache:
Englisch
Umfang: XXII, 282 S.
Format in cm: 2.5 x 23.5 x 15.3
Einband:
Paperback
Erschienen am 10.04.2022
- Zusatztext
- For decades, Nike's campaigns have been so radically creative that they make an indelible mark on the public imagination. It's an art form that Greg Hoffman understands better than anyone. Over 30 years at Nike, he crafted some of the most iconic campaigns in history. Now he reveals the simple principle that Nike use to power their creativity: emotion by design. <b>Creative leadership lessons from a lifetime inside Nike.</b>