Detailansicht
Gen Z
eBook - The Superhero Generation
ISBN/EAN: 9781538127995
Umbreit-Nr.: 2136726
Sprache:
Englisch
Umfang: 208 S.
Format in cm:
Einband:
Keine Angabe
Erschienen am 07.05.2021
Auflage: 1/2021
E-Book
Format: EPUB
DRM: Adobe DRM
- Zusatztext
- <p><span>Explores how Gen Z is a generation to be admired and celebrated for their superhero qualities</span><span>.</span></p><p><span>From the authors of</span><span>The Millennial Mindset: Unraveling Fact from Fiction</span><span>, comes this thought-provoking in-depth consideration of the next generation. In their book,</span><span>Gen Z: The Superhero Generation</span><span>, Regina Luttrell and Karen McGrath explain who this generation is, how they came to be, and the impact they will have on society.</span></p><p><span>Superheroes are often defined as courageous, powerful, virtuous, and strong. Equipped with unique superpowers, these individuals stand up for what is right, battling supervillains to ensure that good prevails and all is well in the world.</span></p><p><span>With a worldwide fascination surrounding superheroes, it should come as no surprise that the next generation, GenZ, display many of the characteristics found within the pages of the most popular hero-centric comic books. The Superhero Generation is making its mark and gaining recognition as the generation that is willing to once again assemble, march, speak, and defy in ways previous generations have not. In this book learn the characteristics of Gen-Zers to understand how to reach them in positive productive ways. Parents, educators, and employers will learn how to tap into the endless potential of this generation, preparing them for home, school, and workplace environments that will play to their strengths and impact the world for years to come.</span></p>
- Kurztext
- <p><span>Gen Z: The Superhero Generation</span><span> is a must-read for parents, educators, and employers as they help prepare the next generation for the future. Learn the characteristics of this generation in order to understand how to reach them in positive, productive ways. Join us on our superhero journey to see how they are capable of changing the world.</span></p>
- Autorenportrait
- <p><span>Regina Luttrell</span><span>, PhD, is the associate dean of research and creative activities and assistant professor of public relations at the S.I. Newhouse School of Public Communications at Syracuse University where she researches, publishes, and discusses public relations, social media for strategic communication, Gen Alpha, GenZ and the Millennial generation, as well as the intersection of social media within society. Luttrells research has been published in academic journals and book chapters. She is the author of the following books:</span><span>Social Media: How to Engage, Share, and Connect, The Millennial Mindset: Unraveling Fact from Fiction, Brew Your Business: The Ultimate Craft Beer Playbook, Public Relations Campaigns: An Integrated Approach, The PR Agency Handbook</span><span>, and</span><span>A Practical Guide to Ethics in Public Relations</span><span>. Most recently she edited and contributed to the book</span><span>Trump Tweets: The World Reacts; Understanding What is Relevant and Why?</span><span> and</span><span>American Democracy: Influence, Activism, and Misinformation in the Social Era</span><span>. Superpower: Advocating for the equality and rights of all women.</span></p><p><span>Karen McGrath</span><span> is a professor, author, scholar, and superhero wannabe who pursues tasks with verve, pows, and bams without a cape. She has co-authored two books,</span><span>The Millennial Mindset: Unraveling Fact from Fiction</span><span>(2015) and</span><span>Brew Your Business: The Ultimate Craft BeerPlaybook</span><span> (2017); published analyses of marginalized groups in pop culture, including Archie Comics, Marvel Comics, and</span><span>The Big Bang Theory</span><span>; and, her latest publication, Leveraging Esports in Higher Education in Ryan Rogers (Ed.)</span><span>Understanding Esports: An Introduction to the Global Phenomenon</span><span>(2019) demonstrates her interest in keeping up with higher education and generational trends. She sees much potential in Generation Z and hopes they continue to don their own capes to make a difference in a currently chaotic world.</span></p><p></p>