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Professional Services Marketing

eBook - How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
WILEY
ISBN/EAN: 9781118688434
Umbreit-Nr.: 4520023

Sprache: Englisch
Umfang: 368 S., 2.08 MB
Format in cm:
Einband: Keine Angabe

Erschienen am 15.05.2013
Auflage: 2/2013


E-Book
Format: EPUB
DRM: Adobe DRM
€ 20,99
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  • Zusatztext
    • <p><b>A proven approach to revenue-generating marketing and client development</b></p><p><i>Professional Services Marketing</i> is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its<i>Second Edition</i>, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry.</p><ul><li>The<i>Second Edition</i> features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews</li><li>Authors Mike Schultz and John E. Doerr are the coauthors of the<i>Wall Street Journal</i> and<i>Inc. Magazine</i> bestseller<i>Rainmaking Conversations</i> and<i>Professional Services Marketing</i>; Lee W. Frederiksen is coauthor of<i>Online Marketing for Professional Services</i></li><li>Will be widely promoted via multiple online routes and direct mail marketing</li></ul><p>Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.</p>
  • Autorenportrait
    • <p><b>MIKE SCHULTZ</b> is the Co-President of RAIN Group and coauthor of the bestselling<i>Rainmaking Conversations</i> and<i>Professional Services Marketing.</i> He was named the global Top Sales Thought Leader in 2011 by Top Sales Awards. He is also Publisher of RainToday.com, which was named the Top Sales and Marketing Resource Site in 2010 and 2011. He is frequently quoted in news outlets such as<i>Business Week, Inc.</i> magazine, MSNBC, the<i>Huffington Post,</i> and others.</p><p><b>JOHN E. DOERR</b>is the Co-President of RAIN Group and coauthor of<i>Rainmaking Conversations</i> and<i>Professional Services Marketing.</i> John was named the Top Sales Thought Leader in 2011 by Top Sales Awards and has trained thousands of sales professionals, helping them master the complex sale through in-house training and public presentations, both domestically and abroad.<p><b>LEE W. FREDERIKSEN, P<small>H</small>D,</b> is Managing Partner at Hinge. He has worked with many global brands, including Anheuser Busch, American Express, Capital One, Monster.com, and Yahoo! Lee has been quoted in<i>Fortune, New York Times, USA Today, Wall Street Journal, Entrepreneur, Business 2.0,</i> and<i>Advertising Age,</i> as well as numerous trade and professional journals.