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Scaling the Tail: Managing Profitable Growth in Emerging Markets
ISBN/EAN: 9781137543530
Umbreit-Nr.: 5422453
Sprache:
Englisch
Umfang: xvi, 163 S.
Format in cm:
Einband:
gebundenes Buch
Erschienen am 06.08.2015
Auflage: 1/2015
- Zusatztext
- This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
- Kurztext
- This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
- Autorenportrait
- Author Seung Ho Park: Seung Ho Park is a Professor of Strategy at China Europe International Business School, China. Author Gerardo R. Ungson: Gerardo R. Ungson is Y.F. Chang Endowed Chair Professor of International Business at the College of Business, San Francisco State University, USA. Author Andrew Cosgrove: Andrew Cosgrove is a Global Lead Analyst at Ernst & Young, UK.