Detailansicht
The Millennial Mindset
eBook - Unraveling Fact from Fiction
ISBN/EAN: 9781442245181
Umbreit-Nr.: 2151269
Sprache:
Englisch
Umfang: 200 S.
Format in cm:
Einband:
Keine Angabe
Erschienen am 14.04.2016
Auflage: 1/2016
E-Book
Format: EPUB
DRM: Adobe DRM
- Zusatztext
- <span><span>Weve all heard that Millennials are smarter than everyone else, unique in every way possible, that they have probably been millionaires since age seven, and that they are poised to take over the world. Weve also heard that they are lazy, unmotivated, entitled, and condescending know-it-alls. How can this generation have such opposing characteristics? What is the truth about this generation?</span></span><br><span></span><br><span><span>The Millennial Mindset</span><span> offers parents, educators, managers, and co-workers insights and suggestions on how to engage, prepare, and foster the Millennial generation in all aspects of life. Through interviews with millennials and those who work with or otherwise engage them, Regina Luttrell and Karen McGrath offer ways for Millennials to better understand older generations and their peers so they can coexist without animosity in todays fast-paced globalized world. They also offer insight into Millennial characteristics, passions, and goals for those who work with, live with, or otherwise co-exist with Millennials. Readers will gain a better sense of what this generation has in store for the world, and how the world can best respond.</span></span>
- Kurztext
- <span><span>The Millennial Mindset</span><span> introduces seven characteristics common to Millennials and debunks popular stereotypes associated with this generation. The authors offer parents, educators, managers, and co-workers insights and suggestions on how to engage, prepare, and foster Millennials in all aspects of life.</span></span>
- Autorenportrait
- <span><span>Regina Luttrell</span><span> spent the first half of her career managing high-level public relations and marketing activities for Fortune 500 companies, governmental entities,</span><span>and</span><span> non-profit organizations. Upon leaving corporate America she earned her Ph.D. and now teaches at Syracuse University, S.I. Newhouse School of Public Communications</span><span> where</span><span> she researches, publishes and discusses public relations, social media, and the Millennial generation's roles both in the classroom and the workforce. She is the (co)author the following books:</span><span>Social Media: How to Engage, Share, and Connect, Brew Your Business: The Ultimate Craft Beer Playbook, Public Relations Campaigns: An Integrated Approach, The PR Agency Handbook</span><span>, and</span><span>A Practical Guide to Ethics in Public Relations</span><span>.</span></span><br><span><span><br></span><span>Karen McGrath</span><span>, PhD, is Professor of Communications at the College of Saint Rose in Albany, NY where she has been teaching for almost 20 years. She has a passion for learning and enjoys working with students to help them achieve their personal and professional goals. Her interests include pop culture, media, gender, and race, with her most recent publication focused on</span><span>The Big Bang Theory</span><span>s Sheldon Cooper.</span></span>