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Advances in Advertising Research (Vol. 1)
eBook - Cutting Edge International Research, European Advertising Academy
ISBN/EAN: 9783834960061
Umbreit-Nr.: 1616923
Sprache:
Deutsch
Umfang: 412 S., 4.80 MB
Format in cm:
Einband:
Keine Angabe
Erschienen am 27.08.2010
Auflage: 1/2010
E-Book
Format: PDF
DRM: Digitales Wasserzeichen
- Zusatztext
- The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.
- Autorenportrait
- Prof. Dr. Ralf Terlutter is Professor at the Department of Marketing and International Management at the University of Klagenfurt, Austria.<br>Prof. Dr. Sandra Diehl is Professor at the Department of Media and Communication Sciences at the University of Klagenfurt, Austria.<br>Prof. Dr. Shintaro Okazaki is Professor at the Department of Finance and Marketing Research at the Autonomous University of Madrid, Spain.<br>