Detailansicht
Stories that Move Mountains
Storytelling and Visual Design for Persuasive Presentations
ISBN/EAN: 9781118423998
Umbreit-Nr.: 4033936
Sprache:
Englisch
Umfang: 270 S.
Format in cm:
Einband:
kartoniertes Buch
Erschienen am 26.10.2012
Auflage: 1/2012
- Kurztext
- Make your next presentation a Success Story The secret is out and it's called CAST, an amazing new presentation system that combines sophisticated storytelling and visualization techniques. While it may not literally have the power to move mountains or part the Red Sea, wherever it's been used to sell an idea or spark organizational change, the results have been nothing short of miraculous. If you've been tasked with selling a revolutionizing product, pitching a concept, or getting people on board with change, your life just got a lot easier. Written by the creators of CAST and the Visual Story Map model-a powerful process visualization tool-Stories That Move Mountains gives you everything you need to put this high-impact presentation process to work right away. The book includes: ? A practical introduction to CAST concepts, tools, and techniques ? Sample Visual Story Maps and templates ? Illustrated mini-guides showing how to use specific techniques most effectively ? Step-by-step guidance on how to create your own Visual Story Maps ? Expert advice on how to deliver high-impact presentations ? One-page handouts and other valuable presentation aids ? Tips on how to reengineer the same presentation for different audiences ? Detailed worked examples that run through the book with screenshots, handwritten notes, and images of whiteboards to illustrate how to apply the techniques in the real world Selling change is hard. Motivating people to enthusiastically embrace and act on it, nearly impossible. Learn how to harness the power of visual storytelling and make the hard simple and the nearly impossible easier than you ever imagined it could be. The companion website at www.storiesthatmovemountains.com features examples of CAST in action; links and blog postings to more examples; and downloadable Story Maps and other templates from the book. Martin Sykes is a leader in the Enterprise Strategy business at Microsoft Services. The CAST process and Visual Story Map has evolved over 12 years from a personal quest to improve his own communications, to a technique delivered at international conferences, used in workshops with customers in the public and private sectors around the world, and training for people in the Microsoft organization. A. Nicklas Malik is an enterprise strategy architect for Microsoft in the United States and a well-respected leader, speaker, and writer in the field of Enterprise Architecture. Key to his success has been the use of visual stories, a technique he learned from Martin's early training sessions. Nick has used the CAST process in settings ranging from founding a small business to influencing corporate executives. Mark D. West is a graphic designer and educator, with experience developing successful training and graphic design solutions for retail and IT-based clients in the US Pacific Northwest (including Boeing and Microsoft) over the last 15 years. Numerous design colleges and IT-based clients have benefited from his expertise in design to support organizational effectiveness, learning, and results that stick.